Overlooked Beauty was born when I united two of my passions: 1) learning and investing in the growth of underserved communities, and 2) natural skin and hair remedies.

In a never-ending struggle with eczema and no products that eased it, I started to experiment. I ordered some shea off Amazon, mixed it with olive oil and put it on my skin. Though my eczema symptoms persisted, it was in the best condition it had been in my entire life.

A few years later, I’m visiting my family in Nigeria for the first time. I went to a local market to buy some shea, and when I applied it on my skin, I was dumbfounded. The quality was outstanding! A month after I came back to the states, my eczema had disappeared.

There’s beauty and power in simple, ethically sourced ingredients. The shea butter industry in Nigeria is labour intensive, and women are not fully capitalizing from the work — they’re often overlooked, undervalued and underpaid. Overlooked Beauty was made to change that: we’re closing the gender inequality gap one shea nut at a time.

Our mission is to provide women working in Nigeria’s shea butter industry with economic opportunities. By assisting them in building a stable source of income, we can help change the trajectory of their lives. We redefine what it means to be overlooked, by empowering the women that dedicate their lives to empower, heal and lift up the rest of the world with just their hands and their shea. 

Overlooked Beauty partners and purchases directly from women and co-operatives to ensure that they are given financial and societal opportunities that once seemed inaccessible.

We’re using our power to empower, all while rejuvenating your skin and we hope you love our products, as much as we do. 

Much love,

CEO + Founder of Overlooked Beauty, LLC

Circa 2018, My First Trip To Nigeria